For those of you watching alot of Baseball lately, you have probably seen this DirecTV commercial featuring David Spade and the late Chris Farley. The scene is the infamous "fat guy in a little coat" scene from the movie Tommy Boy in which David Spade addresses the camera to endorse DirecTV. Many people have had a negative reaction to this commercial, believing that it was done in bad taste since Farley died of an overdose in 1997. Many people questioned why Spade, such a close friend of Farley would have agreed to do the advertisement. "Great, I'm here with tons of fun, but I could be at home with DirecTV," Spade says in the commercial. "It never gets old," he says after Farley busts the seams on the too-small jacket. What I found most tasteless was not the use of Farley in the add (lets be real, Michael Jackson died less than six months ago and there is already a movie in theaters about his life) but rather the sarcastic commentary that Spade used to talk about Farley in the add. When asked about his decision to do the add he said that "It is a clever homage to my friend and a movie that we loved doing." Many people wonder if Spade and those in charge of Farley's estate agreed to do the DirecTV commercial for the preservation of Farley's memory or for purely fiscal gain. I think the commercial may be successful in introducing a new generation to the humor of Chris Farley, I have never seen Tommy Boy and the commercial has made me more likely to watch it next time its on HBO. While DirecTV should have expected some public outcry from the commercial, making monetary gain off of a dead celebrity is hardly a new idea in Hollywood.
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