Burberry seems to be reaching out for a younger buyers.
Emma Watson is obviously known for her acting in the Harry Potter series. This movie and book phenomenon created her image as "Hermione" which was obviously a sweet young wizard. She became a role model of a fantasy life for millions of children and teenagers all over the world. I'm not sure if it was Burberry's intention but, by using her as one of their models they are definitely going to attract her fans. If I was an avid fan of Hermione and saw her wearing their scarfs or coats naturally I would be attracted to that brand and want one for myself.
This along with many other photos are displayed online, at the stores, and in many magazines all over the world:
And only can someone with Emma Watson's salary could easily afford a Burberry jacket!
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