Friday, November 13, 2009

The Male Gaze and Gossip Girl


Probably many of you watched this week's Gossip Girl and saw the infamous threesome that happened between the characters of Olivia, Dan and Vanessa. This week we were talking in class about the male gaze and how it affects the media we are surrounded with and I feel like this show is an example of that. What is interesting about this show is the fact that it is originally targeted to females, yet somehow the advertising and the recurring plot of this show as the seasons go by seems to feed to a male audience. As many of you may know, a threesome with two girls is any male's #1 fantasy and by Gossip Girl including this in their plot this season we can see how the male gaze is taking charge of what happens in this show.
Another example of this is the controversial advertisements the network used for the premiere of last season. In these advertisements many screen shots of overtly sexual scenes from the show were used along with quotes from many newspapers criticizing the obscene nature of the show. By these advertisements showing obscene and sexual scenes from the show we can see how the male gaze dominates what is being put on in the media, even for shows that are supposed to be targeted to young females.

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