YAZ

After we discussed prescription drug ads on class last time, I suddenly started looking for different ads on YouTube like a freak. I found an ad from YAZ birth control from 2007. Although many of the ads I saw used many techniques we discussed in class when explaining side effects, (i.e. turning the music higher, changing the letters, using a voice over, etc.) I feel like this commercial in specific was very explicit about the side effects of Yaz. Instead of hiding them with music and voice overs, one of the actual actresses talks about them. All the other aspects of this commercial reflect the norm in prescription drug ads (the party, music, young friends in a conversation), the only difference is how the side effects are mentioned. I believe this to be a very bold move in part of the company, but at the same time we can see the newer ads in which they resort to the techniques we talked about in class. Also, something else that needs to be mentioned is the fact that they promote how this pill helps with PMDD and not how it is a contraceptive, which is something else we discussed in class.

Check the commercial!
http://www.youtube.com/watch?v=ipTjROfdkV4