People everywhere have become accustomed to using water bottles. Sure they are handy but really how many people honestly recycle them. If someone is grabbing one on-the-go it is probably going to end up in a trash can on the street somewhere. Ozarka is trying to take the stigma off of water bottles by releasing an "environmentally friendly" one. Their ads show people drinking these bottles in front of lush greenery, surrounded by nature. Yes they are using 30% less plastic to produce each bottle, but that is only going to make people feel more comfortable with buying and using them, which ultimately leads to more production of these bottles which pretty much defeats the purpose.
The consumers are going to feel great about purchasing this product because in some from the are totally "helping the earth" and preserving nature. While Ozarka will feel great about having a nice big profit.
http://static.huddler.com/imgrepo/thumbs/c/c0/ozarka-eco-bottle.jpg/600x800px-LL-ozarka-eco-bottle.jpg
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